“As long as it is not the best, it can always be better,” Ruben lives by this statement. After obtaining his VWO degree in Belgium, the bachelor’s degree in Technical Business Administration was a representation of this statement in practice. Ruben enjoys analysing and then improving business processes. He also really enjoys applying this ‘process improvement’ to himself and thus engaging in personal development. At Lunch Learners, this personal development was expressed through the entrepreneurship involved in running the business. At YAG, Ruben takes his personal development, entrepreneurship and drive for improvement to the next level by tackling business challenges with a diverse and effective team.