TARGET GROUPS RESEARCH AMSTERDAM
YAG has completed three projects for Sanquin, including a market study of young men's considerations about whether or not to become a blood donor.
YAG has researched the willingness of men to become blood donors for Sanquin. In doing so, all kinds of aspects that play a role in the decision for a man to become a donor have been considered. It has given us a lot of insight into the image of blood donorship, our organization and the motivations for a man to become a donor. The report gives us many practical tools to get started. YAG was able to empathize quickly with our problems and quickly set up a good investigation.
Daphne Laeijendecker - Manager donor relations