RESEARCH / INNOVATION
MARKET ANALYSIS AMSTERDAM
YAG has mapped the potential of various countries for Noldus by means of a data-driven benchmark. YAG also carried out a risk analysis, competition analysis and a regional analysis to determine the strategy.
YAG has made a benchmark for Noldus. It compared characteristics of a number of countries where we are considering setting up our own branch. The chosen approach has yielded new and useful insights for us, also in the field of research methodology. The collaboration was pleasant and professional, and it delivered us more than expected: the advice that followed from the benchmark is absolutely useful for us.
Hans Theuws Product manager / Market research coordinator